IKURA NURSERY
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Branding
“Ikura Nursery” was built on top of Nagano riverside terrace by JP architects. It was only natural to use “Ikura” as the motif of the visual identity, since it has the same sound as the area “Ikra”, where the nursery was established. Moreover, the design brings together elements of Ikura, which is Japanese for “salmon roe”, with its popping color and visuals.
